In reality it’s already effecting your decisions the minute you drive down to your local grocery shop or taking an overseas trip. Some decisions or choices you make can be affected by visual design messages whether you realise it or not. When you are at the airport looking for directions, or you’re walking inside a grocery shop, the signage and product packaging may influence your emotions and subsequently your choice or direction or purchase. More importantly your decisions could also be influenced by personal experience and trust associated with a brand or logo.